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Brothers Redevelopment, Inc

Every year, Brothers Redevelopment, Inc., threw a fun, casual party to celebrate the volunteers who had supported them all year, they called it The Local Social.  Some funds were usually gathered at the event to support their “Paint-a-thon” efforts for the upcoming year.

 

When BRI tapped me to set up and run their event in 2021 – the first post-pandemic event – my goal was to turn this fun party into a true fundraiser.


It began with a lofty goal of $50,000 and a small rearrangement of the team already in place so that while I concentrated on event details, i.e. permits, menus, music, event flow, etc… the BRI team could focus on outreach to supporters and securing attractive and fun Silent Auction prizes. 

 

Celebrating the 50th anniversary of the Paint-a-Thon, we gave the whole event a 70’s theme.  The event was packed, the attendees had a great time and Brothers ended the event with almost $60,000 in donations for the coming years.

One Dad’s Mission


A long-time friend experienced a health crisis with his only daughter in 2014, nearly losing her to an extremely rare disease.  At the time, I assured her that she would pull through and that this would all turn out for good in the end.  I wasn’t sure that I believed it myself, but I was determined to be positive about the dire situation.



Fast forward ten years and Jeff Bekos – with a fully recovered daughter – planned a cross-country, solo bicycle ride to raise money for the charity that helped he and his family survive the tragedy…Ronald McDonald House.  The ride spanned more than four thousand miles and included stops at 26 Ronald McDonald Chapter Houses across the country.  His effort was meant to raise funds and awareness for the charity in an effort to give back to the organization that helped him the most.  Without hesitation, I signed on to help him to secure local media in the 26 cities he’d be stopping in. 


As Jeff pedaled his way from Los Angeles to Philadelphia, he raised over $700,000 - and I helped him garner local press coverage in every market, resulting in almost $6 million in earned media for Jeff and Ronald McDonald House Charities.





Fathom Events





In 2019, Fathom Events was enjoying the best year in the company’s 15-year history.  The nation’s leading distributor of alternative content to movie theaters was flush with cash and resources.  As a result, Fathom had four PR firms under contract and two full-time employees working internally.  Then, the pandemic hit…

Fast forward to 2021, and as things started to open up again, Fathom was coming back out of hibernation and had some small resources at hand enabling them to bring on someone to handle their press efforts.


Without a single press contact in the film or movie theater space, I stepped into the challenging role and, within two years had feature placements for Fathom Events in the Wall Street Journal, The Associated Press, Variety, The Hollywood Reporter, The Wrap and Business Insider.  


I was also able to secure regular coverage of Fathom’s monthly repertory content with outlets like CNN’s Hollywood Minute, Collider, and Fox’s National entertainment coverage, feeding local affiliates nationwide. 


In 2019 with a full staff, press hits for Fathom Events over the year were at 24.4K.  In 2024, ytd September, with one solo practitioner and a part time consultant, they were 42.6K. 



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