View Press Coverage Here
https://www.denverpost.com/2018/04/07/paralympians-return-haul-of-medals-from-pyeongchang-say-they-got-an-edge-from-adaptive-spirit-fundraising/
https://www.vaildaily.com/news/adaptive-spirit-paralympic-fundraiser-makes-successful-return-to-vail-auction-raises-160000/
https://www.vaildaily.com/news/warren-miller-day-and-adaptive-spirit-annual-event-to-overlap-on-saturday-april-7/
https://www.vaildaily.com/news/paralympic-ski-team-fundraiser-returns-to-vail/
Adaptive Spirit is an annual event which is the largest single fundraiser for the United States Paralympic Alpine, Nordic, Biathlon and Snowboard teams. It is led by a group of volunteers from the cable and telecommunications industry and regularly brings in over $1 million per year for the team/s.
When I stepped into the volunteer role of PR Chair, my goal was to take the message of this very important event OUTSIDE of the cable industry and to consumer press outlets, first to shine a light on these amazing athletes but also to raise awareness for the event and increase donations. The challenge being that the event is private and not open to the public so, any consumer facing press was set to drive to the well-funded Silent Auction where anyone could bid on the items and give their support to the cause.
Before I gave up my board seat (after 10 years) I had established a great relationship with The Vail Daily where we often saw front page coverage when the event came to town, in addition to the athletes being welcomed on set to Vail TV 8. The crowning achievement was a feature piece in The Denver Post’s “Denver and The West” Sunday home page, highlighting the athletes and the event.
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