A long-time friend experienced a health crisis with his only daughter in 2014, nearly losing her to an extremely rare disease. At the time, I assured her that she would pull through and that this would all turn out for good in the end. I wasn’t sure that I believed it myself, but I was determined to be positive about the dire situation.
Fast forward ten years and Jeff Bekos – with a fully recovered daughter – planned a cross-country, solo bicycle ride to raise money for the charity that helped he and his family survive the tragedy…Ronald McDonald House. The ride spanned more than four thousand miles and included stops at 26 Ronald McDonald Chapter Houses across the country. His effort was meant to raise funds and awareness for the charity in an effort to give back to the organization that helped him the most. Without hesitation, I signed on to help him to secure local media in the 26 cities he’d be stopping in.
As Jeff pedaled his way from Los Angeles to Philadelphia, he raised over $700,000 - and I helped him garner local press coverage in every market, resulting in almost $6 million in earned media for Jeff and Ronald McDonald House Charities.
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