Public Relations.

Colette Carey

Nov 14, 20241 min read

One Dad’s Mission

As Jeff pedaled his way from Los Angeles to Philadelphia, he raised over $700,000. I helped him garner local press coverage in every market.

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Colette Carey

Nov 13, 20241 min read

The leading distributor of alternative content to movie theaters - saw an increase in press coverage from 24.4k hits to 46.2k in 3 years.

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Colette Carey

Nov 12, 20242 min read

What began as a passion for saving Denver’s vanishing green space turned into a ferocious political fight spanning two election cycles.

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Colette Carey

Nov 11, 20241 min read

How often do you get to work on a project that will change the lives of the people it will serve?

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Define the goal; determine the obstacles and challenges facing the organization en route to set goal.

Map it all out-- Strategy, Tactics and Timing. This is OUR roadmap for moving forward.

Target the proper press outlets and personnel, building a target list for the press pitch and messaging.

The pitch is prepared – evaluating your needs and what will spark the interest of a reporter.

What's the hook? What's the news peg?

Next-- follow up, follow up, follow up to determine if a pivot is necessary.

Interviews are setup and interview prep begins.

Compile a report detailing each hit, the reach and the impact of the press received.

If you are ready to take it to market, show it to the world, or bring it to fruition.